Skip to main content
Insights

Content Strategy

7 articles
Strategy & practiceAug 22, 20265 min read

How AI search is changing the way people find you

For a long time, finding something online meant the same thing for almost everyone. You typed a few words into a search box, you got a list of links, and you clicked one. That habit was so universal t...

Strategy & practiceAug 4, 20265 min read

Changing URLs without losing your search traffic

A website address is a small thing that carries a lot of weight. People bookmark it, save it in a document, paste it into an email, or type it from memory. Search engines record it, associate it with ...

Security & privacyJul 30, 20267 min read

The EU icons for AI-generated content, and when your site needs them

The European Commission has published a free set of icons for marking content that was generated or altered by AI. They are small, plain symbols you can drop onto an image, a video, or a page, and the...

Strategy & practiceMay 21, 20265 min read

SEO beyond keywords: the technical signals we tend

When people say SEO, they usually mean keywords and content: writing about the right topics, in the right language, for the right audience. That part genuinely belongs to you. Nobody knows your custom...

Strategy & practiceMay 12, 20265 min read

How we build multilingual websites: one site, every language

Our own website runs in two languages. Not two sites, and not a main site with translated copies bolted on: one site, one content model, two languages, each with its own URLs, menus, and metadata. We ...

Frontend & SDXApr 24, 20265 min read

Editors first: how we design the Drupal admin experience

When a website launches, the developers leave and the editors move in. From that day forward, the people who spend the most time inside the site are not the ones who built it. They are the communicati...

Strategy & practiceMar 24, 20266 min read

The Drupal project conversation that saves months later

The most expensive mistake in any Drupal project is not a bug, a slow query, or a missed deadline. It is a content model that does not match how the organization actually works. Once the wrong structu...

Have a Drupal question your team is trying to think through?

If you are weighing a rebuild, a migration, a support decision, or a technical direction change, we are happy to talk it through.