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Performance

7 articles
PerformanceSep 23, 20265 min read

AI crawlers on your site: welcome them, meter them, or block them

The web has never been only humans. For as long as there have been websites, there have been automated visitors: programs that fetch pages for some purpose of their own. The most familiar are search e...

PerformanceSep 3, 20265 min read

The caching layers that make a site feel instant

A website that feels instant is not doing anything magical. It is doing less work. Every time a page loads quickly, it is usually because the server avoided repeating something it had already worked o...

PerformanceAug 18, 20265 min read

Getting images right: sharp, fast, and less work for editors

On most websites, the images are the heaviest thing on the page. Not the text, not the code, the photographs. A single large photo, uploaded straight from a phone or a camera, can weigh more than ever...

PerformanceAug 11, 20265 min read

The SEO work we automate, and the part we keep human

Search engine optimization has a reputation for being a dark art, but a large part of it is not mysterious at all. It is maintenance. It is the steady, unglamorous work of making sure a site stays tec...

PerformanceJun 15, 20265 min read

Performance is a habit, not a project

Launch day is the fastest most websites will ever be. The content is lean, the images are the ones the designers chose, the code is fresh, and everyone has just spent weeks paying attention to speed. ...

PerformanceApr 20, 20265 min read

Keeping automated traffic in its lane

A meaningful share of the traffic reaching any public website is not people. It is software: search engine crawlers building their index, feed readers checking for updates, uptime monitors, link previ...

PerformanceApr 3, 20266 min read

Why slow Drupal sites are rarely a Drupal problem

A slow Drupal site tends to start the same conversation almost every time. The homepage takes a few seconds to appear. Internal teams start wondering whether the hosting is wrong, the design is too h...

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